Think you've lost your cool because you covet a minivan? A new Toyota commercial is attempting to take away the "soccer mom" stigma with a video campaign that features parents rapping about all the mundane aspects of parenthood ... and their love for their Toyota 2011 Sienna minivan.
The campaign is a departure for Toyota (and from traditional advertising) -- so much so, in fact, that critics are labeling the ad racist.
Christine Huang, head of cultural trends at Globalhue, an ad agency specializing in campaigns that target minorities, complained that the ad is offensive. "White people acting, dancing and rapping like rap stars, mocking this culture that so contrasts their own. What a hilariously clever twist," said Huang.
What do you think?