Now it's the dads' turn.
On a typical Monday, approximately 6,000 men join AshleyMadison.com (a.k.a. the dating site for married people). But on the day after Father's Day last year, the website saw close to 18,000 new male sign-ups. They are expecting the number to be closer to 21,000 this year.
Noel Biderman, president and founder of AshleyMadison.com, believes there is one major reason why dads turn to the site the day after Father's Day. "Men are disappointed with how they are treated within their own family -- a family they work so hard to provide for," he says. "This is the one day they are really hoping to be put on a pedestal and to have some wishes fulfilled that reminds them of why they work so hard -- only to find themselves facing the same outcome as every other day: no sex, no intimacy, no appreciation."
Moms, are you buying it?