While conducting extensive research to revamp Pantene's marketing strategies, execs at Proctor & Gamble uncovered a hairy truth: Bad hair days are actually scientifically proven to bum you out!
According to a recent Wall Street Journal article, researchers at Pantene went to great lengths to tap into the minds of shampoo shoppers -- and in doing so, they discovered just how psychologically damaging "bad hair" can be.
One study Pantene execs looked at found that "bad hair negatively influences self-esteem, brings out social insecurities and causes people to concentrate on the negative aspects of themselves." In their own survey of almost 3,400 women, P&G used a psychology questionnaire called a "positive effect, negative effect schedule" to gauge the intensity of 20 specific emotions with respect to hairdos.
The women surveyed went so far as to say that, depending on the hair products they used, they felt "hostile," "ashamed," "nervous," "guilty" or "jittery," or, conversely, "excited," "proud" and "interested." ("Interested?" In what? Anything other than their bad hair ...?)
Bob Gorman, Alberto Culver's U.S. marketing director for TRESemme, was quoted as saying that as many as 25 percent of women don't want to leave the house on a bad hair day.
As someone who spends beaucoup bucks to tame her naturally wayward locks, I'm inclined to agree: A bad hair day can really do a number on your self-image. But could you imagine if 25 percent of us called in "frizzy"?! Do we really feel that bad about ourselves when our crowning glories are askew?
What say you, readers? Can you brush off a bad hair day, or does it really mess with your mojo?