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Using 'Drunk Babies' To Sell Chocolate: In Good Taste?

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The Brazil-based chocolate company L'univers de Chocolat, manufacturers and importers of French chocolate, has launched a campaign to promote their chocolate-with-whisky line ... using photos of seemingly drunk babies.

'Drunk Babies' To Sell Chocolate: In Good Taste?

We know that the idea of an actual drunk baby is ridiculous, but as moms, we are familiar with that look -- the "I just filled my tummy and want a 10-hour-long nap" look. While the ads are questionable, we gotta say they're pretty creative. Hey, if eating this company's chocolate helps us reach that level of euphoria, we're trying it!

See all of the pictures at

What do you think of the campaign? Is it in good taste?

next: How To Make Ice-Cream-Cone Cupcakes
27 comments so far | Post a comment now
Fashion Design October 12, 2010, 2:12 PM

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Mariana December 6, 2010, 8:57 AM

For Pete’s sake! Research before you post! this is NOT a Brazilian company. It’s a FRENCH company!! They don’t even advertise in Brazil! How do I know? I googled it! (plus, after 31 years living in Brazil, I’m yet to see one of those ads…). Probably the Cocoa used to make the chocolate was planted here in Brazil, but so was most of the chocolate in the world…

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