When girls get home from shopping, they no longer just give a fashion show for their immediate family. Now they create "haul videos" and upload them on YouTube.
There are more than 150,000 haul videos currently on YouTube, and some videos have tens of millions of views.
"Good Morning America" reports that some retailers are reaching out to these vloggers to partner up with them on back-to-school campaigns. JCPenney has deals with six girls to create back-to-school videos in exchange for gift cards from $250 to $1,000.
Do your teens make "haul videos"?