Researchers from the University of Rochester and other institutions around the globe have discovered that the color red makes a man more attractive and sexually desirable to women, according to a report published this month in the Journal of Experimental Psychology: General.
For the new study, researchers showed young women a series of photos of men. In some pictures, men wore shirts or other pieces of clothing or stood against a red background. In others there was no red. Consistently women were more attracted to men associated with red. What made the results especially believable was that they were the same, whether the women came from England, Germany, China or the United States.
The color's charm can be traced to its ability to make men appear more powerful, says the study's lead author Andrew Elliot, professor of psychology at the University of Rochester. "We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder," he explains. "And it's this high-status judgment that leads to the attraction."