Maybe Hello Kitty Luxury Water is meant for those poor souls stranded (with a pile of cash) on desert islands? If not, it's kind of hard to figure out the market for the uber-agua, which costs 100 bucks a pop. 

The bling-encrusted bottles come in five different themes: Red ("Friendship"), Pink ("Cute"), Yellow ("Heartful"), Lavender ("Sweet") and Green ("Wish"). Know what we wish? That this was a joke.

More Unbearably Cute Kitty Kitsch!