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Offensive Ad ... or Clever Marketing?

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A Miami-based ad agency totally missed the mark with this super-offensive ad for a local karate school.

Pictured is a young boy doing markedly feminine things, such as trying on his mom's high heels and applying a bit of lipstick. "So what?" we ask. "Kids experiment!" But the company suggests he needs to be toughened up. The quickest way to do it? Karate lessons.

Offensive Ad or Clever Marketing

Moms, what do you think of this controversial ad?

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30 comments so far | Post a comment now
Anonymous August 27, 2010, 10:16 AM

Well, all kids kinda experiment but really I’m tired of society trying to feminize boys.

Hannah August 28, 2010, 12:23 AM

I think Anonymous kind of missed the point. This add isn’t feminizing the boys depicted in it, but rather urging against perceived “girly” activities.

Can’t say I like it, at all.

juani August 29, 2010, 3:41 AM

Totally Inappropriate. Certain ppl will take offense to this, and It adds to the dangerous notion of young boys only having the option of being fighters to be real men who would pay these people to tarnished their Image like this??

me August 31, 2010, 2:11 PM

I think it says,

The kid’s going to need karate to defend himself from jerks who just don’t get it.

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