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PiscesCarrots Disguised as Junk Food?!
The baby-carrot industry is unveiling its first-ever marketing campaign. The aim: Make one of school lunches' most popular -- yet often uneaten -- items hip again!
USA Today reports that the current marketing plan for the "new and improved" baby carrots may include:
- Packaging the veggies in Doritos-like bags. (Three different designs are planned.)
- Selling them via cool school vending machines. (Tests are underway in Cincinnati and Syracuse, N.Y.)
- Sporting slogans like this on billboards and packs: "The original orange doodles."
- Touting seasonal tie-ins. (Coming this Halloween: "Scarrots"!)
- Offering an iPhone app that's powered by the sound of folks munching carrots in real time.
- Airing TV spots that tout baby carrots as "extreme".
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Whenever you hear the consensus of scientists agrees on something or other, reach for your wallet, because you’re being had.
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Carrots_disguised_as_junk_food.. Tiptop :)
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I was beeing trying to find the google for such info and i wanted to thank u for the post. BTW, just off topic, where can i find a version of this theme? – Thank you