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Is Breastfeeding the New Jenny Craig?

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momlogic's Vivian:In cruising around the Web, we came across a great entry on Blacktating about a new pro-breastfeeding campaign from the New York State Department of Health that's sweeping the City.

woman breasfeeding

The blog points out how the billboard/bus-depot campaign lauds the numerous health benefits of breastfeeding with a number of little-known facts: Breastfeeding for even one month can cut your risk of diabetes by 27 percent; there are decreased rates of breast and ovarian cancer in moms who've breastfed; it lowers your risk of heart disease, etc.

Then there's the biggie: weight loss. We've heard celeb after celeb say all they had to do was breastfeed to reduce themselves to a size two in three short months, but to hear this message in an ad delivered by an average-looking mom almost comes off like a parody crafted by "SNL," because A) not everyone can breastfeed with ease, B) not everyone loses so much weight by breastfeeding (I sure as shizz didn't) and C) it's nice to think the health benefits -- not the weight loss -- would be what motivated a mom to give it a whirl.


What do you guys think? Does this ad inspire you to breastfeed? Or does it inspire your mockery?


next: Mario Lopez at Hospital; Announces His Baby Girl
72 comments so far | Post a comment now
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dave December 13, 2010, 2:38 PM

Breastfeeding is very natural and I do think the healthiest way to raise your baby. lets hope the trend continues

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