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KFC Pays Coeds to 'Ass-vertise'

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momlogic's Vivian:


Apparently, some companies still think that the blatant lure of T&A equals dollars and cents.

Since launching last spring, KFC's sinful Double Down -- a drool-worthy, zillion-calorie sammich fashioned with two fried chicken filets, two slabs of bacon, two kinds of melted cheese and a splash of sauce -- hasn't exactly been selling well. So to entice burly young dudes during football season, KFC has taken their marketing campaign to the streets: The company's paying college coeds a cool $500 to prance around campus sporting Double Down sweatpants (the phrase "Double Down" is on the lady lumps) while handing out KFC gift certificates -- and much of the female community is up in arms.

Take the National Organization for Women, for instance. One of their reps told USA Today that it was "obnoxious" of KFC to use women's bodies to hawk "unhealthy products," and that "KFC has forgotten something important: Women make more than half the decisions about what to eat for dinner."

True dat. KFC's ploy may entice a few frat boys, but many young women and their elder stateswomen (you know -- the ones who buy the food for most of the households in America) will likely think the brand has descended as deep into the declasse as Hooters.

Hey, KFC, taste THIS chicken nugget from an experienced former brand expert, au gratis: Go family. Roast whole organic chickens and offer them up with enough nutritious sides (like sauteed kale and baked sweet potatoes) to feed a family of four for under $17, and you'll be back in business. 

You're welcome.

4 comments so far | Post a comment now
Pigcheese September 25, 2010, 7:29 AM

I completely get your point, but I think your rant is a little off-target.

Who cares how KFC advertises? Lots of marketing campaigns use women. Lots of advertising campaigns are more provocative. For example, PETA’s recent videos with naked girls in them (or so I’ve heard).

The KFC girls were not forced to participate. They applied for the jobs, were hired, and are apparently being well-compensated.

Who cares if KFC’s double down sandwich is unhealthy? Lots of food is unhealthy and no one is forcing you to eat there. They have some healthier stuff now (ie the grilled chicken option) and I bet some restaurants you love have some more unhealthy offerings (think PF Chang’s)

Fashion Merchandising October 12, 2010, 4:41 PM

You gave me some good ideas for my own web site.

Merchant Account December 25, 2010, 6:58 AM

certainly acquired the purpose throughout cheers

Gary Hulmes January 21, 2011, 11:06 PM

The current fashion climate could be a bit depressing, however this write-up helps us remember why we adore it.Nice work, thanks for the article, we members in the fashion business are grateful for your time and energy.

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