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Brand Names for Babies?

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momlogic's Vivian:

baby

One day, before I had kids, my hubs and I were lying on a beach in Southern California, enjoying a few glorious days away together. I was just about to drift off to the sweet sounds of lapping waves when I heard a dad behind me bellow, "Chanel! Mercedes! Armani! Time for lunch!"

We immediately faced each other and opened our eyes. I know Mercedes is a lovely, traditional Spanish name, but what of Chanel and Armani? Did that man reallyintend to name all three of his children after luxury brands?!

I got to thinking about this trend after reading this article in the New York Post, about how many New York parents are being inspired to name their children after celebrities, or use the same baby names that celebrities use. Case in point: "Jayden" (as in, Britney Spears' son) now clocks in at number one, with "Genesis" (as in, the band), "Suri" and "Rihanna" far behind, but climbing.

This practice is, and always has been, relatively commonplace. But what's interesting is how "Chanel" has recently appeared on the list, at number 139 for girls. "Dior" is number 148, and "Armani" is number 150 for boys. All are luxury fashion brands that make products no one would mind owning.

Is naming your child after a luxury brand the new hot trend? And what inspires it? As someone who occasionally names lipsticks and pharmaceuticals for a living, I have found that the psychological implications of a name are far-reaching. In a down economy, do parents give their kids names inspired by luxury as a way to conjure -- even if subconsciously -- a better life for their kids?

Then again, the art of naming isn't always so complex. Many baby names are inspired by something as mystical as a lyrical sound. And one newly popular baby name was inspired by a product in a price range we all can afford: "Fanta" (as in, the soda) is number 150 for girls ... and climbing.

What do you guys think? Do you know someone who named their kid after a luxury brand? And if so, what inspired them?


next: Thrift-Store Finds for Halloween
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John Mindiola III May 25, 2011, 7:15 AM

Is this all a sign of what we hold most dear? We are far more mobile than ever before, and I don’t mean cell phones. People often feel less tied to any one spot, and make more moves because of work than because of the location itself. This matters because family takes a backseat as far as things that are close and endearing. Brands, however, reach everywhere. I’ve lived in four states in my nine years of marriage. When the city is new, the stores are different, and nobody knows you, it’s nice to find your favorite brands. Even if you don’t like them, it’s their familiarity that’s endearing. Naming children after brands is going to become more commonplace as time goes on. Is it good? I don’t know. I can see the pros and cons. Then again, how many Michaels, Johns, Sarahs, and Lisas do we really need?

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