twitter facebook stumble upon rss

Why Are Viagra Ads OK?

sign up for the momlogic newsletter Tweet This
Guest blogger Christina Montoya Fiedler: If you watch television at all, you know that pharmaceutical companies are all but beating us over the head with advertisements that make us think we have the latest illness or medical misfortune. But there are some that just "stick out" to me, for lack of a better term ....

Viagra, Cialis and all the other pills that men pop for erectile dysfunction and enhancement are advertised through overly sexualized spots during primetime programming, complete with graphic verbal descriptions. ("Erections lasting more than four hours," anyone?) Why then, are people so uncomfortable with ads for over-the-counter products that promote better sexual satisfaction for women?

Take Zestra, for instance. It's a topical blend of essential oils that is clinically proven to increase arousal and feeling for women. In other words, it does the same thing for women that its counterparts do for men. But Zestra ads have been pulled from the airwaves and certain websites because viewers complained that the content was "too harsh." Seriously? Have you seen some of those Viagra ads?! Zestra's are tame by comparison!

In an interview with the New York Times, Rachel Braun Scherl, the president of Semprae Laboratories, which manufactures Zestra, said,"The Cialises of the world are a perfectly acceptable part of conversation in our culture today, but when it comes to talking about the realities of women's lives, like menstruation, you always have some woman running in the field in a dress. In our experience, we haven't seen women behaving that way. There's a double standard when it comes to society's comfort level with female sexual health and enjoyment."

Moms, what do you think?

next: Making Change Count -- Literally!
19 comments so far | Post a comment now
ss December 5, 2010, 4:38 PM

I agree that this double standard is ridiculous. It is so blatantly sexist! If ads promoting products that could lead to a 4 hour erection are ok then ads promoting a product to increase sexual arousal for a woman are also ok.

KS December 5, 2010, 5:07 PM

I agree and think it would benefit so many women to know about these products. Without some digging and a competent gynecologist most women aren’t going to come across any of these products.

Gail Cooke December 6, 2010, 8:29 AM

On the other hand, I’m sure that advertisers are worried they will be sued should someone take offense to one of their ads. If I were an advertiser I wouldn’t touch an ad like that with a ten foot pole and an industrial size bottle of hand sanitizer. I’m sure a women’s group somewhere is just dying for them to make an ad so they can rip it apart with their sharpened fingernails.

Christine December 6, 2010, 12:45 PM

I dont really have a problem with commercials for women but I cant stand the commercial for Zestra. It is really irritating and not once do they show a man in the commercial. It seems more like it is for a woman by herself. Women do have these issues and it should be talked about especially if it is ok to get bombarded for mens commercials..

Renae  December 6, 2010, 1:51 PM

Before we call “double standard” I think we should examine the possibility that Viagra commercials might have been pulled from some television programs/websites before. I’m sure it goes both ways.

Anonymous December 6, 2010, 3:34 PM

I would like to see Viagra ads taken out of prime time. They aren’t appropriate for kids.

Marna Gugliotti December 7, 2010, 3:13 AM

Hello. magnificent job. I did not anticipate this. This is a great story. Thanks!

Stacee Nordmeyer December 7, 2010, 4:03 AM

Of course, what a great website and revealing posts, I surely will bookmark your website.Best Regards!

Regan Southerly December 7, 2010, 4:04 AM

You are a very bright individual!

rbscherl December 8, 2010, 5:49 AM

As the President of Semprae, our goal is provide a safe, effective, clinically proven option to improve their satisfaction. We hear from women every day who find out about Zestra through the double standard coverage. They want to know why they haven’t heard about Zestra through advertising. TV standards are incredibly important to us. As a company, we focus on being authentic, honest and informative about the positive impact of Zestra for women (and their partners.

David December 9, 2010, 3:51 AM

Good Information and really helpful. I have also subscribed the RSS of the website to get regular updates, Looking more information on the same!

For more information regarding Viagra and Cheap Generic Levitra Online without Prescription please visit www.Rxmartonline

David December 9, 2010, 3:56 AM

Good Information and really helpful. I have also subscribed the RSS of the website to get regular updates, Looking more information on the same!

For more information regarding Viagra and Cheap Generic Levitra Online without Prescription please visit www.Rxmartonline

online payday loans December 10, 2010, 6:17 AM

Hello from Russia! Might it be easy for me to pages and use a submit as part of your weblog while using the url to you? I’ve tried emailing you about this problem but it really seems i cant reach you, please response when have a moment, thanks.

payday loans no credit check December 10, 2010, 8:28 AM

I am really thankful for the author of the post for producing this lovely and informative article live here for us. We really appreciate ur effort. Continue the nice work… .

payday loans online December 13, 2010, 4:06 PM

Thanks a lot to your downright is the words that sustains me on course straight through my day. I have been searching around for this site after being called them from the colleague and was thrilled while i surely could locate it after looking for while. As a demanding blogger, i’m hopeful to remarked further ones taking initivative and adding to the community. True desired to comment to indicate my appreciation for your website which is very intelligent to try and do, plus some writers usually do not accumulate acknowledgment they deserve. My business is definite i’ll be back all of which will send a few of my girlfriends.

payday loans in georgia December 14, 2010, 10:36 AM

I keep following the news update lecture about receiving boundless online grant applications well , i are researching the top site to obtain one. Could you advise me please, where could i get some?

online payday loan December 14, 2010, 12:36 PM

I’ve recently started a blog, the information you provide here has helped me tremendously. Thank you for all your time & work…

Blackjack January 20, 2011, 12:41 AM

I usually don’t ordinarily post on many Blogs, still I just has to say thank you for Why Are Viagra Ads OK? |… keep up the amazing work. Ok regrettably its time to get to school.

Casino January 20, 2011, 6:33 AM

Thanks for the absorbing read! Alright playtime is over and back to school work, time to say goodbye to Why Are Viagra Ads OK? |

Back to top >>