CBS: If old-fashioned altruism doesn't get you to donate blood, maybe free coffee will.
At least that's the idea behind the fourth annual "Give a Pint, Get a Pound" campaign put together by Dunkin Donuts and the American Red Cross.
Throughout the month of January - National Blood Donor Month - the campaign entitles blood donors to a coupon that can be redeemed for a pound of coffee at a Dunkin Donuts restaurant.
Live elsewhere? You're outta luck.
The goal of the campaign isn't to warm up New Englanders during the chilly winter season. It's to help ensure a steady stream of blood at a time when the red stuff is often in short supply.
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