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5-Year-Old Boy with Pink Toenails: Is J.Crew's Ad Inappropriate?

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A new J.Crew ad is causing quite a brouhaha, but not over the clothes -- people are upset about a boy's painted pink toenails.

In an ad emailed to customers, J.Crew Creative Director Jenna Lyons appears with her 5-year-old son Beckett in a playful pose -- in which she has apparently just painted his toenails. Under a banner that says "quality time," Lyons is quoted, "Lucky for me, I ended up with a boy whose favorite color is pink."

Mothers expressed their strong feelings on "Today" ...

Momlogic wants to know: Is J.Crew's ad inappropriate? Do you think the ad blurs gender identity in a harmful way?


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24 comments so far | Post a comment now
has.50 April 21, 2011, 5:48 PM

This article does not present a good argument which is do not put pink nail polish on a little boy because parents don’t want to make their kid sissy. I think this is a horrible argument because he is just a kid and spending a quality time with you kid is no bad, what is making it worse is the society making it into a big deal and actually putting something like that in the kid’s brain what it actually come out as a meaning. Spending a quality time with a mother with her son has nothing wrong with it, just because a little boy puts pink nail polish on doesn’t mean he is going to turn out gay or something wrong will go. If a mother has a good control over her son and she keeps explaining to him and puts him into a boy’s activity over the time he will even forget or not even realize as much that he had pink nail polish on. What about in earlier recent times when little boys used to dress up like fairies then people don’t mind and they actually enjoy it and think it’s cute which is more worse for the people who think pink nail polish is bad, and yet still the boy come out if and remember it as a good time. If we start putting restrictions on a kid’s childhood we are just ruining their childhood and making them adults faster than time we might as well let them sign up for a facebook in that age rather than taking their childhood away, if we want to make them man or woman faster. Kids are just kids, often when there is only one sister of a brother and sis is older to show her love for her brother or to spend quality time she dresses him up or a girl does karate or plays with cars but when they get older they know their responsibility as man and woman and their place as an adult due to their parent’s teaching, culture in the house and the hold of a parent on the child. So the main point it this is a bad argument to make and restrict a kid from having a good time with a parent because today as we get older we see that less families sitting together or parents spending time with kids everyone is busy, so why not do it when a child. It’s ok for a kid to spend time with mom anyways he/she prefers. no offense to any one i did this for a class…

samr April 21, 2011, 5:51 PM

This article does not present a good argument which is do not put pink nail polish on a little boy because parents don’t want to make their kid sissy. I think this is a horrible argument because he is just a kid and spending a quality time with you kid is no bad, what is making it worse is the society making it into a big deal and actually putting something like that in the kid’s brain what it actually come out as a meaning. Spending a quality time with a mother with her son has nothing wrong with it, just because a little boy puts pink nail polish on doesn’t mean he is going to turn out gay or something wrong will go. If a mother has a good control over her son and she keeps explaining to him and puts him into a boy’s activity over the time he will even forget or not even realize as much that he had pink nail polish on. What about in earlier recent times when little boys used to dress up like fairies then people don’t mind and they actually enjoy it and think it’s cute which is more worse for the people who think pink nail polish is bad, and yet still the boy come out if and remember it as a good time. If we start putting restrictions on a kid’s childhood we are just ruining their childhood and making them adults faster than time we might as well let them sign up for a facebook in that age rather than taking their childhood away, if we want to make them man or woman faster. Kids are just kids, often when there is only one sister of a brother and sis is older to show her love for her brother or to spend quality time she dresses him up or a girl does karate or plays with cars but when they get older they know their responsibility as man and woman and their place as an adult due to their parent’s teaching, culture in the house and the hold of a parent on the child. So the main point it this is a bad argument to make and restrict a kid from having a good time with a parent because today as we get older we see that less families sitting together or parents spending time with kids everyone is busy, so why not do it when a child. It’s ok for a kid to spend time with mom anyways he/she prefers. no offense to any one i did this for a class…

Texas May 2, 2011, 4:34 PM

People need to mind their own bussiness!! If they would worry ‘bout their own lives they would’nt have time to worry ‘bout what other people are doin’…

princess May 31, 2011, 12:26 PM

its okay for kids to like pink toenail polish but when they get older my kids wont be like it


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