Welcome to a land of pure imagination!

Check out this exclusive trailer, promoting the 40th anniversary release of "Willy Wonka and the Chocolate Factory" The Ultimate Collector's Edition on Blu-ray and DVD. The 1971 family classic starred Gene Wilder as the eccentric candy mastermind who gives an exclusive tour of his chocolate factory to six lucky Golden Ticket winners.

"Willy Wonka and the Chocolate Factory" DVD hits stores October 4 and is available on wbshop.com.