Dr. Aliza A. Lifshitz, Editor in Chief and Principal of VidaySalud.com, is a renowned physician, author and health reporter. Dr. Lifshitz is the public face of the Univisión television network's Peabody Award-winning health initiative Entérate: Salúd es Vida. She also appears on the network's Primer Impacto, the top rated Spanish-language television news magazine. Her live call-in program, El Consultorio de la Dra. Aliza, airs weekly on the Univisión Radio network. Dr. Lifshitz writes regular monthly columns for People en Español and for Ser Padres. Her weekly column in La Opinión is syndicated in Spanish-language newspapers throughout the country. Her monthly column in the Vista bilingual supplement runs in 29 newspapers nationwide. She also authored the first bilingual guide to pregnancy and childbirth, Healthy Mother, Healthy Baby.